Competitive position and performance of Soft Drinks Industry 03082 Essay

Competitive position and performance of Soft Drinks Industry 03082 - Essay Example The discussion has provided a clear image about the organisations and their last five years financial performances. It has evaluated the non-financial performances to assess the future performance of the organisations. The study has provided essential recommendations for the organisations to improve their future performance. The soft drink market is the highly growing industry sectors of the UK with 44.8% market share. In comparison to 2013, the overall consumption of different soft drink brands within the UK has witnessed a modest increase of 0.9%. Approximately 48% of consumers in the UK prefer different brands of carbonated soft drink rather than other beverages. Over 37% of the household of the UK are replacing alcoholic beverages with the carbonated soft drink during their meal time (Ford, 2014). The UK soft drink market consists of wide range of product options such as carbonated drinks, flavoured juices, ready-to-drink beverages, packaged drinking water and energy drinks (British Soft Drink Association. 2014). The carbonated soft drink (CDS) market possesses the largest portion, i.e. 50.3%, of the UK soft drink industry. The major players of the UK CDS sector include Britvic Plc., Nichols Plc. and A. G. Barr Plc. which own respectively 43%, 2% and 3% of the overall market share by revenue (Britis h Soft Drink Association. 2013). Though the market consists of a huge number of local organisations, it is still dominated by different international players such as Coca-Cola Company and PepsiCo Inc (Steen and Ashurst, 2008). The range of soft drinks on the shelves of retail outlets is rapidly growing which is giving people a wider choice than ever. Therefore, this situation has fuelled fierce competition within the local brands to secure a competitive position within the UK market. The strong competition in the market is also influencing the major local players to indulge in different research

On Intersuality Essay Example | Topics and Well Written Essays - 500 words

On Intersuality - Essay Example But this contradiction is addressed by taking the position that â€Å"social power in delineating difference need not be the power of domination; it can instead be the source of social empowerment and reconstruction† (Crenshaw, 1991, p.1242). The major problem of identity politics is identified by the author (Crenshaw, 1991) as its tendency to ignore â€Å"intragroup differences† (p.1242). Violence against women is cited as an example for this and it is pointed out that â€Å"violence that many women experience is often shaped by other dimensions of their identities, such as race and class† (Crenshaw, 1991, p.1242). One major lapse in feminist and race politics have been revealed here. It is shown that both these discourses happen in mutually exclusive realms whereas the social manifestations of both these identities in reality often overlap. With this preamble, the author (Crenshaw, 1991) has theoretically validated the identity of a new section, the colored wom en, which can be called an intersectional identity (p.1243).

Drug Profile of Tizanidine HCl

Drug Profile of Tizanidine HCl Structure: Categories: Analgesics, Anticonvulsants, Parasympatholytics, Muscle Relaxants, Central, Adrenergic aipha-2 Receptor Agonists, Neuromuscular Agents, Muscle relaxant , Skeletal Weight: Average: 253.711 Monoisotopic: 253.018893678 Chemical Formula: C9H8ClN5S IUPAC Name: 5-Chloro-N-(4, 5-dihydro-1H-imidazol-2, 1, 3-benzothiadiazol-4-amine Taxonomy: Kingdom: Organic Compounds Superclass: Heterocyclic Compounds Class: Benzothiadiazoles Direct parent: Benzothiadiazoles Alternative parents: Chlorobenzenes:Thiadiazoles; Polyamines; Aryl Chlorides; Guanidines; Organochlorides. Substituents: Chlorobenzene: Aryl chloride; Aryl halide; Thiadiazole; Guanidine; Azole; Organochloride; Organohalogen; Polyamine; Organonitrogen compound; Amine. Classification: These belong to Heterocyclic. This compound belongs to the benzothiadiazoles. Description: Aromatic compound containing a benzene ring fused to a thiadiazole ring. Pharmacology: Indication: To manage increased muscle tone associated with spasticity. For the management of spasticity Tizanidine is a short- acting drug. It is a agonist at a2-adrenergic receptor sites and by increasing presynaptic inhibition of motor neurons presumably decreases spasticity. Pharmacodynamics: Tizanidine has no direct effect on neuromuscular junction or skeletal muscle fibers and in monosynaptic spinal reflexes there is no major effect, in animal models. On polysynaptic pathways the effects of Tizanidine are more. To reduce the facilitation of spinal motor neurons the overall effect of these actions are thought. Mechanism of action: By increasing the presynaptic inhibition of motor neurons reduces Tizanidine spasticity through agonist action at a2-adrenergic receptor sites. Volume of distribution: 2.4L/kg Protein binding: 30% Route of elimination: Approximately 95% of an administered dose is metabolized. Half life: 2.5 hours Affected organisms: Humans and other mammals Drug interactions: Amlodipine: Amlodipine may decrease the clearance and metabolism of Tizanidine During co-administration considers alternate use caution or Therapy. Benazepril: With ACE inhibitor Tizanidine increases the risk of hypotension. Captopril: With ACE inhibitor Tizanidine increases the risk of hypotension. Solubility: Storage: cool dry place and in well-closed container. 4.3. EXCIPIENT PROFILE: Pharmaceutical excipients are substances, alternative than the pharmacologically effective drug or prodrug, that are indicated in the manufacturing process are hold in the final pharmaceutical compound dosage form. Excipients bring enhance practicability to the pharmaceuticals, advancement the alterations in the drug development and aid to advance patent life as well. Excipients arrange the products also practical at lower cost, they use a lot aim by the pharmaceutical industry which is overflow with pressure to reduce cost. Excipients show a comprehensive change of useful in pharmaceutical dosage forms, along with: The bioavailability and solubility of active pharmaceutical ingredients (APIs) have been modulated. In dosage forms stability of the active ingredients have been increased. Preferred polymorphic conformations or forms are maintained by helping active ingredients. Maintaining the pH and/or osmolality of liquid productions. Acting as emulsifying agents, antioxidants, tablet binders, aerosol propellants, and as a tablet disintegrate. Preventing dissociation or aggregation (e.g., polysaccharide and actives protein). Immunogenic responses of active ingredients are modulated (e.g., adjuvant). Polymers: Hydroxypropyl methylcellulose Synonyms: Hydroxypropyl methyl ether, HPMC, Methocel. Methylcellulose propylene glycol ether, Methyl hydroxypropyl methyl ether [9004-65-3]. Non- proprietary name: BP:Hypromellose USP:Hydroxypropyl methylcellulose Functional Category: Coating agent, viscosity- increasing agent, tablet binder. Description: HPMC is tasteless and an odorless, white fibrous or granular powder, white or creamy. Alkalinity /acidity: pH 5.5-8.0 for a 1%w/w aqueous solution. Melting point: Browns at 190-200 °C, chars at 225-230 °C, glass transition temperature is 170-180 °C. Moisture content: Hydroxypropyl methyl cellulose consume moisture from the atmosphere, the quantity of water consumed based on the moisture content and relative humidity and temperature of the surrounding air. Solubility: Soluble in forming a viscous colloidal solution, cold water, practically insoluble in ethanol (95%), chloroform, and either, but soluble in mixtures of dichloromethane and ethanol and mixtures of dichloromethane and methanol, and mixtures of alcohol and water. Methocel productUSP 28 DesignationNormal Viscosity (cps) Methoel K4M Premium 22084000 Methocel K100M Premium2208100000 Methocel K15M Premium220815000 Most influential factors is drug solubility for designing a drug release pattern. Require higher amounts of HPMC in the tablet because they are highly water soluble drugs. Suitable types of HPMC are the methocel K100M and methocel K4M grades, which have a characteristics of quick hydration and gel formation. The higher amount of HPMC or viscosity of HPMC can decrease the drug release rate in the tablet. Generally, maximum contended of methocel in the tablet is less 20%. If the contended is below 20%, there is a danger for excess dissolution in the 1st stage or initial erosion. Application in pharmaceutical formulation or technology: Hypromellose is mostly used in oral and pharmaceutical formulation. Hypromellose is most primarily used as a binder in tablet for oral products, as an extended release tablet matrix and in film coating. Depending upon the viscosity grade, concentration of 2-20% w/w are used in film coating tablets as film-forming solutions. In aqueous film-coating solutions Lower-viscosity grades are used. While in organic solvents higher-viscosity grades are used. Hypromellose at concentration between 0.45-1.0% w/w are may be used for eye drops and artificial tear solution as a thickening agent to vehicles. Also, used as suspending agent, an emulsifier, and stabilizing agent in topical ointments and gels. In addition, for manufacture of capsule hyprmellose is used, for hard contact lenses as a wetting agent and as an adhesive in plastic bandages. Also mostly used in food products and cosmetics. Stability and storage Conditions: HPMC powder is balanced material, although it is hygroscopic after drying. HPMC powder should be stored in a in a cool, dry place and in well- closed container. Incompatibilities: With some oxidizing agents HPMC is incompatible. HPMC will not complex with ionic organic or metallic salts to form insoluble precipitates since it is non-ionic. Safety: It is generally considered as a non-irritant and nontoxic material although oral consumption may have a laxative effect39. Sodium bicarbonate Non-proprietary names: BP/EP: sodium bicarbonate Synonym: Baking soda, e-500, and monosodium carbonate. Chemical name: carbonic acid, monosodium salt, monosodium carbonate. Empirical formula: NaHCO3 Molecular weight: 84.01 Category: alkalizing agent, therapeutic agent. Description: it is an odorless, white crystalline powder with slight alkaline taste. Acidity/ alkalinity: pH 8.3 for freshly prepared 0.1m aqueous solution at 250C. Density: 2.159 g/cm3 Solubility: Practically insoluble in ethanol and soluble in water,. Stability and storage: Sodium bicarbonate is balanced in dry air but still slowly disintegrates in moist air and should accordingly be reserved in a cool dry place and in well-closed container. Safety: sodium bicarbonate balance gastric acid with the change of carbon dioxide orally ingested and that may cause stomach cramps and flatulence. Applications: Employed as a cause of carbon dioxide in effervescent tablets and granules. Also used to buffer the drug molecules that are weak acids. Used in solutions as buffering agent. Also used as freeze-drying stabilizer. As a gas forming agent40. Magnesium stearate Nonproprietary names: BP: Magnesium Stearate, IP: Magnesium Stearate, PhEur: Magnesiistearas, USPNF: Magnesium Stearate. Synonyms: Magnesium octadecananoate; Octadecanoic acid; Magnesium salt; stearic acid magnesium salt. Empirical formula: C36H70MgO4 Chemical name: Octadecanoic acid magnesium salt Molecular weight: 591.34 Structural Formula: Fig 13. Structure of Magnesium Sterate Functional category: Capsule and tablet lubricant. Applications in Pharmaceutical Technology: Magnesium stearate is mostly used in pharmaceutical formulations food and cosmetics. Most primarily at the time of tablet and capsule manufacturing used as a lubricant with concentrations between 0.25% and 0.5% w/w. And also used in barrier creams. Description: Magnesium stearate is actual accomplished milled or precipitated, light white, impalable powder of less bulk density, having faint smell of stearic acid and a quality taste. The powder readily be attached to the skin and greasy to touch. Solubility: Practically insoluble in ether, ethanol (95%), ethanol, ether and water, slightly. Soluble in warm ethanol (95%) and warm benzene41. . Microcrystalline cellulose Synonyms: Microcrystalline cellulose, Avicel, Crystalline cellulose, emocel, vivacel, Cellulosum microcrystallinum. Chemical Name: Cellulose Empirical Formula: (C6H10O5)n where n ≈ 220. Structural formula: Fig 14: Structure of microcrystalline cellulose Functional category: suspending agent, Adsorbent, tablet disintegrant, tablet and capsule diluent. Applications in pharmaceutical formulation or technology: It is primarily used as a diluent/ binder in oral tablet and capsule formulation in both wet granulation processes and direct compression. It has also got some lubricant, antiadherent, and disintegrating properties, which is useful in tableting. Microcrystalline cellulose is used in food products and cosmetics. Description: It occurs as a white, tasteless, odourless crystalline powder keeping of porous particles. It is commercially applicable in different applications and properties. Solubility: Slightly soluble in 5% w/v sodium hydroxide solution; insoluble in most organic solvents, water and dilute acids. GradeNominal mean particle size ( µm)Moisture content Avicel pH -10150≠¤5.0 Avicel pH -102100≠¤5.0 Uses of microcrystalline cellulose Density (bulk): 0.28-0.32 g/cm3 for Avicel PH 102 and 0.29-0.36 g/cm3 for Avicel PH 200 pH: 5.5-7 Flowability: 1.41 g/s Melting point: 260–270 °C. Moisture content: Typically less than 5% w/w. Solubility: Insoluble in dilute acids and water, slightly soluble in 5% w/v sodium hydroxide solution. Specific surface area: 1.21–1.30 m2/g for Avicel pH-102, 0.78–1.18 m2/g for Avicel pH-200. Stability: Microcrystalline cellulose is a stable though hygroscopic material. Storage Conditions: Storeatambientconditions.Keepcontainers sealed; material is very hygroscopic. Incompatibilities: Incompatible with strong oxidizing agents43. Xanthum gum Synonyms: Bacterial Polysaccharide, Corn Sugar Gum, Xanthan, Gomme desucre de mais, Polysaccharide Xanthane, Gomme Xanthane, Polysaccharide Bactà ©rien, Xanthane, Goma Xantana, Xanthomonas campestris. Gomme de Xanthane, Description: Xanthan gum is a sugar-like compound prepared by blending aged (fermented) sugars with assured kind of bacteria. It is used to make medicine. It is used in making some medications and foods. In these products it has different effects. It can keep textures from changing, add thickness, and hold ingredients in place. In many types of medicines Xanthan gum is found. These include: Tablets which slowly break down in the body Liquid drops for the eyes Xanthan gum is formed by heating a carbohydrate (a substance which consists of sugar) withXanthomonas campestrisbacteria, then processing it. Uses: Use as a bulk-forming laxative to treatconstipation. In people with diabetes it lowers blood sugar. In people with diabetes it lowers cholesterollevels. For dry mouth used as a saliva substitute. Side effects: Xanthan gum assume to cause some side effects. A 1987 study, in that five men who are healthy ate roughly 10 to 13gm daily, has commence no adverse effects. It may cause gas. Risks.The FDA has warned against for giving simply thick to premature infants. It has been combined to a danger digestive problem called necrotizing enterocolitis in neonate born prematurely. Interactions: Medications for diabetes (Antidiabetes drugs) interrelates with XANTHAN GUM. By decreasing the absorption of sugars in food Xanthan gum might lower blood sugar. To lower blood sugar Diabetes medications are also used. Blood sugar to be too low may cause by taking xanthan gum with diabetes medications. Guide your blood sugar nearly. The dose of your diabetes medication may need to change. Some medications used for diabetes be composed of glimepiride (Amaryl), chlorpropamide (Diabinese), glyburide, glipizide (Glucotrol), (Micronase, Dia Beta, Pres Tab, Glynase), pioglitazone (Actos), insulin, rosiglitazone (Avandia), tolbutamide (Orinase), and others. Dosing: In scientific research the following doses have been studied. Bymouth: The World Health Organization (WHO) has agreed the maximum pleasing intake for xanthan gum as a laxative of 15 grams per day and as a food additive of 10 mg/kg /day. Xanthan gum require extra fluids for effectiveness and safety, bulk laxatives such as. For diabetes: As an ingredient in muffins a typical dose is 12grams per day44. Aerosil IUPAC Name: Silicon dioxide Synonyms: Quartz, Silicic oxide, Silica, Crystalline silica, Silicon (IV) oxide, Description: Silicon dioxide, also known assilica (from the  Latinsilex), is a  chemical compound  that is an  oxide  of  silicon  with  chemical formulaSiO2. It has been known since ancient times. Silica is most usually found in nature as  quartz or sand, and also in the  cell   walls  of  diatoms  (frustule). Silica is prepared in many forms including fused quartz,  crystal,  fumed silica  (or pyrogenic silica), aerogel,  colloidal silica, and silica gel49.

Immigration Issues Essay -- Immigration, Psychiatry

The United States has long served as a refuge for people who seek to escape hunger, poverty, torture, and the oppression of the human spirit in their own countries. However, the issue of immigration in the United States has become a political flashpoint since the terrorist attacks on September 11, 2001. The sacralization of the tragedy has served to paint all immigrants with the same fear-ladened brush, and has marginalized and stereotyped an already vulnerable population. Today, more than ever, immigrants in the United States face increasing stressors as they try to assimilate in a politically charged post 9/11 world. To be an effective social worker, immigration issues and multicultural awareness is critical. Mary and Mario, a couple who is seeking marital therapy, will serve to illustrate the immigration issues a clinician should consider when assessing a client system in therapy. Mary, a 32-year-old Caucasian woman and her husband, Mario, a 40-year-old Latino man have been married for three years. They have both been married in the past but have no children. They report that since Mary returned to school there have been frequent arguments. Recently the fights have increased in frequency and have become violent. Mary complains that Mario is too possessive and is jealous of all her male friends. She feels physically threatened and wants to leave him. Mario feels that Mary never spends time at home anymore, and is no longer interested in him. While it is imperative not to make assumptions about a client because of their race, it is important to ask questions about their cultural identity, and if they have emigrated from another country. This ipsychosocial detail is significant because a growing body of research attests to neg... ...t, chances are that Mary and Mario will come to honor each other's diverse experiences, and will be able to fully embrace the ethos that is the American dream together. â€Æ' Works Cited Foster, R. P. (2001). When immigration is trauma: Guidelines for the individual and family clinician. American Journal of Orthopsychiatry, 71(2), 153-170. Kaltman, S., De Mendoza,, A. H., Gonzales, F. A., Serrano, A., & Guarnaccia, P. (2011). Contextualizing the trauma experience of women immigrants from Central America, South America, and Mexico. Journal of Traumatic Stress, 24(6), 635-642. Moreno, C. L., & Guido, M. (2005). Social work practice with Latino Americans. In D. Lum (Ed.), Cultural competence, practice stages, and client systems (pp. 88-106). Belmont, CA: Brooks Cole. Sue, D. W. (2006). Multicultural social work practice. Hoboken, NJ: John Wiley & Sons. â€Æ'

“As Good As It Gets” Film Essay

Hollywood film producers and authors of fictional novels destined for the big screen have often given their characters psychological disorders. Producers and writers seek ways to add depth to their characters’ personalities and give them something to struggle against during the course of the story. The average movie-goer does not necessarily have the knowledge to determine if the disorder displayed on the big screen is accurate. To understand the dilemma of the average movie watcher, this paper reviews As Good As It Gets (Mark, Sakai, Ziskin, Producers, 1997) in the context of Melvin Udall, the protagonist, who suffers from at least two psychological disorders. The film followed Melvin Udall, a romance novel author, who exhibits a score of odd behaviors. During one scene Melvin visits his psychologist who states the author’s diagnoses as obsessive-compulsive disorder (OCD). However, Melvin also seems to struggle with the more troubling antisocial personality disorder, previously known as narcissistic personality disorder. David Myers (2014) defined obsessive-compulsive disorder (OCD) as â€Å"an anxiety disorder characterized by unwanted repetitive thoughts (obsessions) and actions (compulsions), or both.† The character, Melvin Udall, certainly exhibits OCD traits. His behaviors are compulsive and are often triggered by anxiety. For instance, he compulsively locks his door and flips the light switch in groups of five. He washes using extremely hot water and several bars of soap per washing. These are typical compulsions for those with OCD and are notable as those attributed to evolution and natural selection.  Other behaviors Melvin Udall exhibited include his preference for a particular table at a restaurant, his organizing of items by color and hyper-organized packing, and his refusal to step on the cracks of New York sidewalks. While Melvin’s behaviors seemed linked to anxiety, his OCD only manifested as compulsive behaviors. No evidence of obsessive thoughts was dramatized. Melvin struggled against an undiagnosed antisocial personality disorder throughout the movie as well. Melvin’s narcissistic tendencies manifested in his egotistical actions and his inability to show interest in another’s point of view. This often led to verbally abusive behavior. â€Å"Where do they teach you to talk like this? In some Panama City â€Å"Sailor wanna hump-hump† bar, or is it getaway day and your last shot at his whiskey? Sell crazy someplace else, we’re all stocked up here.† – Melvin Udall, As Good As It Gets Myers (2014) described a person suffering from antisocial personality disorder as generally a man who exhibits a lack of conscience for wrongdoing, even toward friends and family members. Melvin greets each person he interacts with his own sterotyped beliefs regarding their race, ethnicity, gender, sexual preference and so forth. Nothing he says is considered culturally acceptable. He often hurts the feelings of those he interacts with and is not the least bit affected by the knowledge. At times he seems to know hurting someone’s feelings by his words and actions is wrong, but does not understand why what he said was improper. He has trouble understanding, for example, why his love interest Carol Connelly is offended when he refers to her carefully selected dress as a â€Å"house dress†. At other times, he only seeks others out for what they can do for him, but are unwilling to reciprocate any sort of friendship. This is the case when he asks his publicist for a personal favor from her husband to treat Carol’s sick child, but this is unwilling to listen or even pretend to be interested in a story about her own son. The movie, albeit entertaining, is a poor substitute for education on psychological disorders. Because the only disorder mentioned is OCD, the viewer may be left with the impression that the antisocial behaviors, symptoms of a personality disorder, are a product of the  obsessive-compulsive disorder, an anxiety disorder. Melvin’s behaviors begin to normalize toward the end of the movie as he makes closer attachments with several other characters. This may falsely imply to the movie-goer that his psychological disorders are easily treatable or curable. People with mental illnesses suffer from a stigma from the greater community. Unfortunately, this movie perpetuates the dangerous notion that mental illness is something one can take a stance against and overcome through will and action. Mental illness, just like an illness of the body, requires medical intervention. References Mark, L., Sakai, R., Ziskin, L. (Producers), & Brooks, J. L. (Director). (1997) As Good As It Gets [Motion Picture]. United States: Tristar Pictures. Myers, D. G. (2014). Exploring Psychology. New York, NY: Worth Publishers

Intercultural communication and power distance Essay

Power is believed to be the capacity of individual to exercise control over other people and resources. Power is a tool that has both positive and negative outcomes depending on how it is applied (Visagie, 2006). The ability to exercise power derives from various sources ranging from economic, political and social dimensions. For instance in many nations varying economic status determine who gets what and when. A sociologist such as Karl Marx in his conflict perspective outlines how power relationships continue to heighten the wrangle between societal classes. There are various types of power ranging from political, cultural and economic. Sources of power Social factors such the norms, values and believes in a society determine control over resources.in most societies men are given priorities to women in matters pertaining leadership. The girl child for example has been undermined in most societies (Castells, 2007). Power is left in the hand of men with women even looking down at themselves. People continue to conform to these values even in the current period. Economics status also dictates power in many societies .according to the conflict approach power in any society is determined by social class. Every society is characterized by three classes of individuals; the rich, the middle class and the poor. The rich are the owners of capital while the middle- class and the poor own little or nothing. The owners of capital employ the poor in their firms for wages and salaries (Bachrach, & Baratz, 2002). The owners of capital fear that the poor might overthrow them from power to get back their resources.it is inherent that the capitalists will continues to exploit the poor. Karl Marx proposes a transition from capitalism to socialism and later Political factors also signify a power source. The leaders exercise control over the natives, a lot of resistance is expected from the leaders as they try to cover their status quo.Political power can be acquired in various ways for instance through coercion, voting among others. Politicians are well known to use their convincing strategies to obtain power and Culture is also a source of power in some societies. Various cultural practices symbolize a source of power. In some societies for instance the women are discriminated against men in leadership positions. Some societies have strong believes that leadership is only meant for men and that women should remain subordinate. In many societies being led by women is a taboo and any woman who stands to firm to seek power may end being excommunicated in the society. The concept of power distance Power distance refers to the way in which power is shared and the degree with which the less powerful admit that power is unevenly distributed. Whilst countries such as Australia are at low power distance, Asian countries such as Saudi Arabia are at the highest power distance. Individuals in high power distance are believed to assume that power and responsibility are life facts .this essay focuses at exploring how the high power distance in Saudi Arabia challenges conflicts between leaders and subordinates. In states having high power distance those who are not powerful take power relations that are more monocratic. The inferior appreciate the authority of others easily based on where they are situated in certain formal standards. Higher power distance countries believe that inequality is good, everyone has his or her own place, people should depend on their leader, and that the powerful should not hide their power and are entitled to many privileges. For instance, even if one was to want to be promoted in their current positions, it will be inappropriate to ask their employer for such promotion. If the employer wanted to give their employee a promotion, they would, and the employee has absolutely not affectionate to the issue. Power distance in Saudi Arabia Studies claim that Saudi Arabia experiences the highest power distance in the world. Various reasons explain this power distance, the main one being religion for instance if one is not a Muslim the law requires that he cannot be permitted to enter the country without an invitation or even leave without a permit. Visitors are expected to adhere to same laws as Saudis. The Islamic conviction widens this power difference and promotes that those in leadership position should remain. Moreover psychological and sociological reasons fuel the higher power distance. Social values and norms are passed from parent to children through the process of socialization. For instance Saudi Arabians advocate that obeying the mighty and supporting the leadership is of much importance (In Hopkins & In Ibrahim, 1997). This calls for following of orders without questioning where any disagreement with the leader’s decision is regarded as rebellion. The Saudis have been all through internalizing this power distance as their cultural practice. Following the high power distance in Saudi Arabia a lot of inequalities have continuously manifested with the most prominent being uneven distribution of wealth. Saudi Arabia also is highly ranked in terms of purchasing power differential. The gap between the purchasing power of the rich and the poor is quite wide (Al-Saud, 2003). This clearly shows that the income is unevenly spread within the society. The power distance also influences laws and regulations owing to the inadequate authority the regime has in Saudi Arabia (In Hopkins & In Ibrahim, 1997). The natives have a strong notion that mighty will dissociate themselves from the group but this is not challenged by the population. The power distance also affects contractual relationships. Reidenbach and Robins (1988) explores how variances on two of hofstede’s national culture dimensions, collectivism and power distance are articulated to the way firms make ethical decisions. Power Distance in other nations While all nations and values are cannot be compared, the range of disparities keep changing from culture to another. The reported low power distance in the United States of America is no surprise. The Americans emphasize on liberty and justice for all the people including both those in leadership and the American natives. This is also shown through the continued emphasis of equal rights in every aspect of the United States leadership and community. Within American organizations, organizational structure is developed for purpose of convenience, leaders are always reachable and managers rely on individual employees and teams for their practices. Managers and employees expect to be discussed in any process that entails critical decisions, and information is interchange within the different levels of leadership and authority. Alongside this, communication is formal, direct and touching all the national levels. Intercultural communication and power distance Although power distance may appear unimportant when moving to a new cultural environment, knowing how it impacts an individual could be of importance (theory of plane crashes).even though power distance may be regarded unnecessary in intercultural communication it is important knowing the best time and best method to converse with one another. The process of transition from one culture demand Saudi Arabia to establish an effective channel that will ensure the power distance is reduced as much as possible. The theory of the plane crash explains in detail why intercultural communication is of importance in dealing with power distance. Conclusion The study clearly demonstrates that different countries have varying degrees of power distance. While countries like U.S.A have the lowest power distance Saudi Arabia reported the highest power distance in the whole world. In summary the research explores the varying diversities of power distance in Saudi Arabia. References Al-Saud, F. S. (2003). Iran, Saudi Arabia and the Gulf: Power politics in transition 1968-1971. London [u.a.: Tauris. Bachrach, P., & Baratz, M. S. (2002). Two faces of power. American political science review, 56(04), 947-952.Castells, M. (2007). Communication, power and counter-power in the network society. International journal of communication, 1(1), 29.In Hopkins, N. S., & In Ibrahim, S. E. (1997). Arab society: Class, gender, power, and development. Pillai, R., Scandura, T. A., & Williams, E. A. (1999). Leadership and organizational justice: Similarities and differences across cultures. Journal of International Business Studies, 763-779. Ronen, S., & Shenkar, O. (1985). Clustering countries on attitudinal dimensions: A review and synthesis. Academy of management review, 435-454.Visagie, J. (2006). Power, meaning and culture: John Thompson’s depth hermeneutics and the ideological topography of modernity. South African journal of philosophy, 15(2), 73-83. Source document